BBC - Hecklr

BRIEF:

Engage an absent digital audience with the Edinburgh Fringe Festival.

IDEA:

Hecklr is a true to life chat bot that embodies the personalities of the Fringe Festival comedians.

It allows you and your friends to interact with some of the funniest performers in the world in a platform you use everyday. It's designed to give you a good ribbing and a taste of what its like to be at the Fringe.

Awards: 

D&AD New Blood Graphite Pencil