Smarty Mobile - Corner shop


People will often overlook the better option for something that’s convenient.

SMARTY have the best mobile deal for most people, but… most people just stick with what they know without investigating the other options, even the ones staring them in the face. Even the ones with fluorescent arrows and 20ft wavy arm guys around them.


We constructed a social experiment to see just how many people were willing to look a little harder for the best deal. What better place to do it than in a corner shop; an arena where people pay more for convenience and ignore jazzy signage.

The making of

It was an awesome shoot day and we discovered Ben’s secret sign spinning skills!

The cut down

The 30 second cut down ran across Facebook, Facebook stories, Instagram, Instagram stories, YouTube pre-roll and VOD. It also drove people to the website where you could watch the full film.