Sainsbury’s - summer editions

Brief:

Launch Sainsbury’s new Summer Editions food range in a way that makes us stand out.

Idea:

Summer’s about sharing!

Where the competitors chose to focus on quality, we chose to focus on fun!

Eating in Summer is all about getting together, snacking in the park, BBQ’ing and just generally getting stuck in. So we created a social campaign that was focused around sharing behaviours and used our food pickers/hands as the stars!